Paramount’s Pluto TV to Debut in Australia with 50 FAST Channels
Paramount Global’s advertising-supported streaming service Pluto TV is preparing to launch more than 50 free advertising-supported streaming television (FAST) channels in Australia. By: Theng Min Yee
Starting from August 31, Pluto TV will stream more than 50 FAST channels as a dedicated branded area on Paramount Australia & New Zealand digital platform 10 Play.
The brand-new FAST channels to launch in Australia promises its viewers a plethora of genres, which include: South Park, new and exclusive MTV and Nickelodeon channels, such as MTV Reality, MTV The Shores, Nick Classics and Nick Toons, in addition to legendary titles, such as I Love Lucy, Happy Days, Dynasty, and more.
“These 50 Pluto TV channels represent our first step to engage with Australian audiences, and we are happy to mark this milestone by partnering with 10 Play, demonstrating once more the strength of our Paramount ecosystem,” said Olivier Jollet, executive VP and international general manager for Pluto TV. “As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market,” Jollet added.
Jarrod Villani, executive VP, chief operating and commercial officer and regional lead, Paramount Australia & New Zealand, expressed similar anticipation for the launching of the new FAST channels. He said, “We cannot wait to offer to our Australian viewers dedicated and curated content for every generation and taste featuring cult classics and global smash hit TV series to entertain devotees and lure new fans.”
Jarrod commented: “This announcement builds on 10 Play’s success in 2023 – the biggest year ever for the platform with minutes viewed up 21% on 2022. It gives 10 Play a unique and strong point of difference in the Australian market that will build on nearly a decade of insights gathered from delivering alternate viewing experiences.”
To never miss a story — sign up for Viral Weekly free newsletter to stay up-to-date with compelling TV and Film news and views.