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Amuz Distribution Announces Format Licensing Deal at MIPCOM

Date: 2023-10-17

Amuz Distribution Announces Format Licensing Deal at MIPCOM

Amuz Distribution Reveals Format Licensing Agreement at MIPCOM with We Make Productions for the Celebrity Entertainment Show In Lieu of Flowers. By: Wee Yan Ling

Cannes France at MIPCOM, Monday, October 16, 2023 - Amuz Distribution’s Alex Avon, VP of Global Distribution announced a celebrity entertainment format license deal with We Make Productions for France and Belgium. In Lieu of Flowers, is a  primetime hit in Quebec on ICI Radio-Canada Télé. The original producer is Zone 3 in Canada.

In Lieu of Flowers is a humorously irrelevant show that boldly confronts the theme of mortality. Inspired from the Celebrity Roast format, each episode showcases a celebrity guest who is celebrated through an array of musical acts and sketches. As though the celebrities are attending their own uproarious pseudo-funeral. 

Avon stated: “Amuz Distribution is delighted to partner with Bouchra Réjani and her studio, We Make Productions for the fantastically funny and heart-warming entertainment format of In Lieu of Flowers. It has been a long-running favorite in Quebec, and we are excited to see the localized version in Belgium and France.”

Bouchra Rejani, Founder and Producer of We Make added “We are excited to take In Lieu of Flowers and make it our own for France and Belgium. Alexandre Avon and Amuz Distribution are amazing partners, and we appreciate them bringing us this funny proven format which audiences will truly enjoy.”

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