Sept. 6, 2024
Screen Producers Australia (SPA) will welcome back representatives from Apple TV+, Foxtel Group, and Warner Bros. Discovery ANZ for this year’s Pitch On Demand initiative.
Australia - Screen
Producers Australia (SPA) has announced the return of its Pitch on Demand
initiative for the fourth consecutive year, featuring prominent participants
such as Apple TV+, Foxtel Group, and Warner Bros. Discovery ANZ12. This
program, designed to expedite the development of high-quality Australian
content, offers producers direct access to key decision-makers from leading
broadcasters and streaming platforms.
The 2024 edition will see the return of notable
figures including Oliver Jones, Senior Commissioning Executive at Apple TV+,
and Carolyn Carbone from its International Creative Development division.
Representing Foxtel Group will be Lana Greenhalgh, Head of Scripted Originals,
while Warner Bros. Discovery ANZ will be represented by Senior Scripted
Commissioner Tina McLaren and Commissioner Shelley Quinn.
Pitch On Demand provides a streamlined approach for
producers to present their ideas through 30-minute webinars hosted by each
commissioner. These sessions will outline the types of projects each platform
is seeking, allowing SPA members to submit pitches tailored to these briefs.
Following the webinars, SPA will facilitate pitch meetings between shortlisted
applicants and the commissioners.
Lana Greenhalgh expressed her enthusiasm for the
initiative, highlighting Foxtel Group’s commitment to discovering the next
great Australian story. She noted that the previous year’s program received
some of the most impressive pitches to date and is excited to see what this
year will bring. Similarly, Oliver Jones from Apple TV+ praised the program for
connecting him with talented Australian producers and creative teams, and he
looks forward to exploring new projects that might suit Apple TV+.
SPA CEO Matthew Deaner emphasized the importance of
such collaborations in the highly competitive global content market. He
expressed gratitude for the continued support from these major platforms, which
helps drive opportunities for Australian stories to reach both local and global
audiences.
The webinars are scheduled as follows: Foxtel Group on
September 17, Warner Bros. Discovery ANZ on September 18, and Apple TV+ on
September 191. This initiative underscores SPA’s commitment to fostering the
growth of the Australian screen industry by providing valuable opportunities
for local producers.
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