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Jan. 17, 2024
D'Artist Talent Ventures Launches Innovative D'Artist Plus Program
D’Artist Talent Ventures (DTV) proudly presents D’artist Plus, a pioneering service revolutionising celebrity-brand associations tailored for start-up brands, through a groundbreaking structured deals approach. By: Wee Yan Ling
With
more than 15 years of experience in celebrity-brand collaborations across
diverse sectors and geographies, DTV possesses an extensive portfolio of top
Indian and international celebrities. Keeping up with the times, DTV actively
works with curated digital-first celebrities and elicit significant benefits
for brands.
Leveraging
on profound expertise and robust business relationships, DTV aims to empower
the start-up universe through a scientifically refined strategy known as
“Enhanced Endorsements”. This strategy is a departure from the traditional
practices as it delivers unparalleled economic advantages for both celebrities
and brands.
“In introducing D’Artist Plus, we aim to foster enduring, value-driven relationships between influential personalities and dynamic consumer brands. Our goal is not merely endorsements but forging deeper partnerships," expressed Darshana Bhalla, CEO & Founder of DTV.
D’Artist Plus incorporates the principles of Structured Deals which harnesses the demographic and influential power of celebrities to contribute to impactful solutions to consumer brands. This is done so by leveraging on a celebrity’s efforts to create transformative value for start-ups and ensuring the substantial upside for their endeavours.
Additionally, they also utilise a marketing advisory services program which ensures the optimisation and maximisation of potential in unique brand-celebrity associations across different growth stages and various domains.
With prior successes and collaborations with promising start-ups, DTV demonstrates its ability to deliver substantially enhanced value in this mutually beneficial partnership. The formal launch of D’Artist Plus marks a significant milestone, bringing together start-up brands at various developmental stages, aligning with Atmanirbhar principles.
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