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Jan. 18, 2024
Adobe Unveils First Film & TV Fund with $6 million Contribution
Before the Sundance Film Festival, Adobe and the Adobe Foundation have announced the launch of a Film & TV fund, committing $6 million to help support underrepresented creators on-screen and behind the camera. By: Dylan Low
The inaugural fund targets to settle the inequity in funding career and training opportunities in the entertainment industry through grants, contributions, fellowships and Adobe Creative Cloud product donations with the objective of “tracking inclusion in the industry and directly accelerating the careers of thousands of global creators.”
“Diversity in front of and behind the camera is key to unlocking more diverse and more inclusive storytelling across TV and film,” claimed Stacy Martinet, Adobe’s VP Marketing Strategy and Communications, and a member of the Adobe Foundation board, in an announcement for the new fund. She further mentioned Adobe is “looking to leverage its leadership position in the creative industry to unlock new opportunities for underrepresented creators.”
Adobe and the Adobe Foundation will collaborate with a group of global organizations, of the purpose to elevate underrepresented communities. These include names such as Easterseals, Gold House, Latinx House, Sundance Institute and Yuvaa, funding fellowships and apprenticeships that offer direct, hands-on industry access.
The grants
will also allow organizations to directly support filmmakers in their
communities with funding for short and feature films.
The first
fellowship is a partnership with the NAACP, aiming to increase
representation in post-production. The NAACP Editing Fellowship is a 14-week
program based on education and training, career growth and workplace
experience, offering access to Adobe Creative Cloud to further set up emerging
creators with the necessary tools. Applications open on January 18th, with four
chosen to participate in the programme in May.
“Equity
matters, and it is incumbent upon those of us who sit in positions of power and
authority to help identify solutions to advance diversity and inclusion both in
front of and behind the lens,” stated Kyle Bowser, senior VP of the NAACP
Hollywood Bureau. “It’s an honour to work with a like-minded partner in Adobe,
who shows up at the table with ideas and resources that make a tangible
impact.”
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