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VIRAL EXCLUSIVE
July 15, 2024
CNN Announces Layoffs and New Digital Strategy
The CNN newsroom, which has effectively been split into US television, international television and digital, will now be merged into one. By: K Dass.
US - CNN, the renowned news network, is
undergoing significant changes as it pivots toward a billion-dollar digital
business. CEO Mark Thompson recently revealed plans to reshape the
organization, resulting in approximately 100 job losses.
Out of CNN’s
3,500-employee workforce, around 100 individuals will be impacted by the job
cuts. Notably, media critic Brian Lowry and senior tech writer Samantha Murphy
Kelly are among those laid off. Thompson emphasised that open positions were
closed wherever possible, minimising the impact on currently occupied roles.
The “One
Newsroom” Strategy
Thompson’s
vision centers around merging linear and digital newsgathering into a cohesive
unit. The U.S. newsgathering, international newsgathering, and global digital
news will now operate as one organisation, led by Virginia Moseley. Domestic
and international news desks will collaborate more closely, sharing resources
for major breaking stories.
Digital
Subscriptions
CNN.com is
set to launch its first subscription product later this year. These offerings
will feature “want to use” content anchored by lifestyle journalism. The goal?
To build a robust $1 billion business. Additionally, CNN Originals and CNN en
Español will debut on additional FAST Channels.
CNN’s
transformation reflects the media landscape’s evolution, with a strategic focus
on digital growth and streamlined operations. As the industry adapts, CNN aims
to remain at the forefront of news delivery.
