Yeow Hui Leng, Group Project Director of ATF said, "Despite industry uncertainties, Asia remains an important region. The diversity of content and networking events presented this year, the myriad of MOUs and projects announced, in addition to a strong presence of global executives, demonstrated ATF’s veracity as the voice of Asia." By: Wee Yan Ling
“MIPCOM has a unique position of bringing together 100 countries, and that concentration of activity in one place, at one time, can only be a catalyst to the international market overall,” said Lucy Smith, director of MIPCOM CANNES.
The largest entertainment market came to an end with a 20% increase in attendance.
Global Agency's singing format Blind Duets makes its debut in Asia with a Vietnamese production deal.
Turkish hit drama Golden Boy continues to score international sales as it travels to 40 countries worldwide with a host of new territories to announce going into MIP week.
Austrian public broadcaster gears up for a strong proposition at Cannes this MIPTV with new content.
Sports programming continues to be one of the most-watched genres on traditional television in the US, with sports events dominating the list of the most-watched TV-shows in the 2021/22 season. Live sporting events have the ability to attract some of the highest audiences in the country, with millions of viewers tuning in to watch the action. The popularity of sports is not just limited to traditional television networks, as digital live sports content has also become increasingly popular.
From watching Ramayana and Mahabharata on a bulky wooden packed box, to enjoying the Indian Premier League on sleek, smart screens, the television in India has become a staple in most homes. Adored equally by all, television was the easiest source of accessible media in the country, catering to the needs of over 200 million households. K Dass reviews, Viral Exclusive.
Binge-viewing no longer occurs only when consumers are invested in a certain show or have more time to relax with their favourite content. Partially fuelled by consumers' love of SVoD (and the ways such services release new shows and movies), binge-viewing has accelerated to the point where watching multiple episodes of television shows or film series in one sitting has become the norm for many. Whilst watching traditional television remains the most popular media activity, platforms like Netfli
Streaming platforms can guarantee growth by exploring foreign content to fit the bill nicely. An equally appealing upside is that consumers in the West are becoming increasingly more comfortable with content from overseas. According to data from GWI Zeitgeist Nov 2021, 50% of the time spent on Amazon and Netflix in Europe could be on non-English language shows by 2030. K Dass drills into the foreign-content breakthrough.