Yeow Hui Leng, Group Project Director of ATF said, "Despite industry uncertainties, Asia remains an important region. The diversity of content and networking events presented this year, the myriad of MOUs and projects announced, in addition to a strong presence of global executives, demonstrated ATF’s veracity as the voice of Asia." By: Wee Yan Ling
The 24th edition of Asia TV Forum and Market (ATF) hosted a total of 4,511 trade professionals, of which 911 were buyers, from 55 countries and regions. The event concluded on a high note as it managed to facilitate approximately USD $243.7 million in projected deals which is a 3% increment from the previous year.
There was a total of 15 pavilions where various content was available. Some prominent figures included iQIYI, Linmon International, Mono Streaming, NBC Universal, Paramount Global Content Distribution, Sony Pictures Entertainment and Warner Bros. Discovery. Celebrities also graced their presence during the event, including multi-award Filipino actor Arjo Atayde, Thai actor Ester Supreeleela, and China's superstar talk show host Jin Xing.
Singapore also collaborated with international companies during the event. iQIYI and Singapore Tourism Board signed an agreement for an extension of an existing partnership, Jiangsu Broadcasting Corporation (JSBC) is joining forces with Singapore’s Mediacorp and Starhub as well as the UK’s ITV to enhance co-production of documentary and entertainment programmes, foster talent exchange initiatives and establish licencing agreements.
Attendees from the market floor have also expressed their enthusiasm for the event. Sam Eigen, CEO from Shoreline Entertainment, said, “I am happy to attend ATF for the 8th time. ATF continues to be an important part of our annual market routine and provides us with both access to new regional buyers, as well as to regularly follow up with our many regional clients we have been able to garner over the years. ATF is perhaps the best organized market in the industry, and the MBS conference centre lives up to all its awards and accolades.”
ATF stands true to its commitment in nurturing Asian talent and have collaborated with key industry players, ATF x TTB Animation Pitch, ATF x Beach House Pictures Scripted Pitch, ATF x Beach House Pictures Unscripted (Documentary) Pitch, along with the 2nd edition of ATF IP Accelerator Project Market named 7 projects as winners.
2023 marks the 10th edition of the Singapore Media Festival, rallying Asia’s most passionate media professionals, industry leaders, talent and content creators to “Make It Here”! The next ATF will be held next year from 3 to 6 December at the Marina Bay Sands, Singapore to commemorate its Silver Jubilee.
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