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Elf Labs Launches with Trademarks for Disney Classics

With trademarks to Disney’s iconic characters, Elf Labs hopes to use high-end and immersive technologies to reimagine classic tales. By Ching Wai.

US - American entertainment studio Elf Labs has launched with trademarks for Disney princesses Cinderella, Snow White and Sleeping Beauty, among a variety of other iconic fairytale characters. With the legal alternative to Disney, Elf Labs aims to reimagine classic characters with the use of next-generation rendering, AI-powered worlds and modern storylines.

The project involves notable figures like DreamWorks alum Mike de Seve, who will head up animation, Blue Collar Productions’ Mark Rowen, executive television producer Alyse Rosenberg, Bernt Ullmann and technology company Cosmic Wire.

David Phillips, CEO of Elf Labs, said, “Elf Labs’ platform is a multi-patented system designed to incubate, develop and launch mega IP franchises. Combining the world’s most iconic IP with captivating creative and revolutionary technology will allow Elf Labs to truly reimagine entertainment.”

Mike de Seve added, “A creative production is only as good as its storyline, and the all-star roster of characters that Elf Labs secured has provided my team with an incredible jumping-off point. I am excited to partner with David and the team to bring innovative content to life across many mediums.”

Jerad Finck, CEO and founder of Cosmic Wire, said, “Cosmic Wire’s technology allows for a whole new level of immersion into IP, unlike anything that has existed before. Elf Labs’ willingness to push the boundaries creatively and experientially makes them the perfect partner for us to co-create a groundbreaking transmedia storytelling experience.”

Ullmann, head of licensing, further stated, “I have coordinated thousands of licensing deals and have never been as excited as I am to join the Elf Labs team due to the enormous growth potential for its IP. With access to some of the most monetizable character brands in history, the possibilities are endless.”

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