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Super RTL to Take Over Nickelodeon Channel in Germany

The deal between Super RTL and Nickelodeon will allow the German channel to expand its offering to German audiences. By Ching Wai.

Germany - Super RTL, the German kids and family entertainment broadcaster, has reached a partnership deal to expand its offering with the American pay TV channel Nickelodeon. The deal still needs to be approved by the Federal Cartel Office, the Bundeskartellamt. If approved, Super RTL will acquire Nickelodeon Germany, owned by Paramount Global.

The deal allows Super RTL to essentially take over Nickelodeon’s existing satellite frequency to build a new linear children’s channel and broadcast current and upcoming Nickelodeon content, including series like PAW Patrol and Spongebob Squarepants, as well as the launch of a new channel as part of its existing kids Toggo portfolio.

Fully owned by RTL Deutschland since 2021, Super RTL distributes content through its own linear TV channels and digital apps, websites and SVOD. The channel has three different programming slots, including Toggo for children aged 6 to 13, Toggolino for preschoolers, and RTL Super for families and young adults.

“By expanding the partnership with Nickelodeon and Paramount, Super RTL offers its young audience an even richer treasure trove of high-quality children’s programmes. By adopting the satellite frequency, a new, valuable Toggo touchpoint is created for the target group between three and 13 years old. This fits perfectly into the strategy of making the Toggo brand present and tangible for children across as many channels and platforms as possible,” said Thorsten Braun, previous CEO of Super RTL and present chief marketing, brand and consumer products officer at RTL Deutschland.

Michael Keidel, vice president ad sales, affiliate & streaming partnerships in northern, central and eastern Europe at Paramount, said, “Through the strategic partnership with Super RTL, the popular Nickelodeon characters and stories for children in Germany continue to have a permanent place in the free-to-air TV. This fits perfectly into our strategy of entertaining fans via numerous high-reach touchpoints.”

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