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Partnership with ThinkAnalytics to Boost OTTera Offerings and Revenue

The partnership between OTTera and ThinkAnalytics will help tailor programmes and advertisements to consumers’ preferences, and therefore maximise revenue growth across OTTera offerings. By Ching Wai.

US - OTTera has announced its strategic partnership with ThinkAnalytics, a global leader in advanced content discovery and viewer engagement solutions. The leading provider of end-to-end OTT and FAST channel solutions will be able to tap into ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising for its software through this partnership, in turn enabling patrons to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.

ThinkAnalytics’ ThinkFAST AI scheduler uses complex algorithms to optimise content placement, sorting through factors like demographics, preferences and watch history, to tailor the most relevant and entertaining programmes to the consumers' liking. Being able to utilise such cutting-edge technologies will allow OTTera to bring its content scheduling and advertising strategy to the next level, and offer its viewers a high quality experience.

Moreover, by improving its audience and content understanding through this partnership, and therefore delivering even more targeted programmes and advertisements, OTTera will be able to maximise revenue opportunities for both content providers and advertisers. As such, this partnership will not only benefit OTTera viewers, but also the company’s clients.

"Aligning ThinkAnalytics’ deep capabilities with OTTera's strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximise yield from their libraries, quickly scale out targeted FAST channels and end user experiences within applications and beyond, all with an eye towards discovery, engagement, monetization and retention," said Craig McEldowney, CTO at OTTera, of the partnership.

Marc Aldrich, CEO at ThinkAnalytics, also commented, "I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers. Meeting at the NAB Show was the perfect opportunity to realise our synergies and agree terms to our collaboration."

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