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May 21, 2024

US Joint Sports Streamer to be known as Venu Sports

Venu Sports will launch in the US market in the autumn and bring together the combined portfolio of sports services and selected direct-to-consumer services in a single streaming platform.

US - Venu Sports, a new sports streaming service, is the result of a joint venture between Disney, Fox, and Warner Bros. Discovery. Announced in 2024, this platform aims to offer a comprehensive array of live sports content, targeting viewers who prefer streaming over traditional pay-TV services.

Pete Distad, CEO of Venu Sports, emphasises that the service will provide sports fans with a centralised platform to access a wide variety of live sports. The name "Venu" is derived from the word "venue," symbolising the service as a digital gathering place for sports enthusiasts (NewscastStudio)​​ (MickeyBlog.com).

Venu Sports will feature content from major networks such as ESPN, ESPN2, TNT, TBS, FS1, and FS2, along with others like ACCN and the Big Ten Network. This extensive lineup aims to consolidate popular sports programming under one umbrella, providing a significant alternative to existing cable and satellite sports packages (Wikipedia)​​ (MickeyBlog.com).

Set to launch in late 2024, the service will be available as a standalone subscription, with potential bundling options alongside Disney+, Hulu, and Max. The pricing is expected to be in the higher range, estimated between $40 and $50 per month. This price point reflects the premium content and extensive live sports coverage included in the service (The Streamable)​​ (AOL.com).

Despite its ambitious goals, Venu Sports faces challenges, including potential antitrust scrutiny and the need to secure critical media rights, such as those for the NBA. However, the collaboration between these media giants aims to innovate the sports streaming market and offer consumers more choice and value in their sports viewing experiences (The Streamable)​​ (AOL.com).

Overall, Venu Sports represents a strategic move by Disney, Fox, and Warner Bros. Discovery to adapt to changing consumer preferences and the increasing demand for streaming services. The platform's success will hinge on its ability to deliver high-quality, diverse sports content while navigating regulatory and market challenges.

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