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TRENDING
May 23, 2024
Studio 100 International Announces Maya the Bee Across Poland
Studio 100 International plans to extend this cinematic experience into various markets as part of its international marketing strategy to support its key brands with innovative activities.
Munich - Studio 100 International not
only covers the distribution and licensing of films and series, but also
activates its brands through a variety of measures. This is part of a broader
strategy to leverage popular characters in dynamic settings, ensuring fans old
and new can experience their favorite stories in innovative ways. The company
in collaboration with Generation Media (UK) has launched a unique cinematic
experience with much loved character Maya the Bee. Following special
premiere events in three Polish cities, families across Poland can now join in
a special 60-minute interactive cinema event at nearly 50 Multikino Vue
locations.
The Maya the Bee
cinema event promises an immersive journey into Maya's world on the Poppy
Meadow, including four popular episodes of the CGI series, featuring the story
of Maya's birth. Between episodes, children and their families will be invited
to participate in fun-filled activities including puzzling, dancing, and
sing-alongs, designed to enhance their connection with Maya’s adventurous
tales.
The premiere event in
Bydgoszcz, Gdánsk and Zabrze featured a special framework program, providing
attendees with engaging beekeeper information, enriching their understanding
and appreciation of bees and their vital role in our ecosystem. The cinema events
are extensively promoted by theatrical promotions, many social media
activities, family mailings, PR campaigns and influencer support.
"This new and
innovative format not only allows kids to experience Maya's world in a
completely fresh and engaging way but also extends our mission to deliver
enriching family entertainment that educates and inspires via various
platforms" said Peter Kleinschmidt, Director of Marketing at Studio 100
International.
Studio 100
International plans to extend this cinematic experience into various markets as
part of its international marketing strategy to support its key brands with
innovative activities.
