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TRENDING
May 27, 2024
AXN Asia and Tourism Malaysia Launches Unfading Memoirs
Prepare to embark on a spellbinding odyssey through Malaysia’s culinary delights, cultural treasures, and adrenaline-pumping outdoor adventures.
Singapore - The strategic partnership between AXN Asia, a leading
English-language general entertainment channel owned by KC Global Media, and
Tourism Malaysia has given birth to an exhilarating exploration production
called Unfading Memoirs. This captivating travelogue invites viewers on
a spellbinding journey to (re)discover the mesmerising tapestry of Malaysia’s
culture and landscapes.
Unfading Memoirs is set to premiere on AXN’s channel in July 2024
across Asia. Through this pioneering collaboration, viewers will gain a fresh
perspective on the beauty of Malaysia, all while being entertained. The show
features beautifully curated experiences from different travelers’
perspectives, showcasing destinations such as Kuala Lumpur, Penang, Sabah, and
Sarawak. Renowned personalities and avid travelers, Justin Bratton, Selina Lo,
and food enthusiast Erwan Heussaff, will host the mini-series, promising an
immersive and unforgettable exploration of these remarkable locations.
George Chien,
Co-founder, CEO, and President of KC Global Media expressed his enthusiasm for
the partnership, stating, “Partnering with Tourism Malaysia for ‘Unfading
Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and
adventure is deeply ingrained in our ethos, and this collaboration perfectly
aligns with our mission to inspire wanderlust and cultural exploration-
exemplifying our dedication to producing meaningful and engaging content that
resonates with viewers across the region. We are excited to embark on this
journey with Tourism Malaysia and look forward to creating more impactful
projects together in the future.”
Manoharan Periasamy the Director General of Tourism
Malaysia echoed, “Malaysia is a treasure trove of cultural diversity, natural
beauty, and captivating experiences– for which we're eager to showcase
Malaysia's unique charm to a wider audience, inviting travellers from around
the globe to discover the wonders of our country. Together with AXN Asia, we're
committed to positioning Malaysia as a top travel destination, sharing the
essence of Malaysia with the world and fostering meaningful connections through
travel.”
This
multi-dimensional fusion of travel and entertainment aims to inspire wanderlust
and cultural exploration, encouraging audiences to advocate for these
extraordinary destinations. Additionally, viewers will have the opportunity to
share their own travel experiences and even win exclusive trips through
user-generated content initiatives. It’s a testament to the beauty of travel,
inviting us all to embark on a captivating journey through Malaysia’s culinary
delights, cultural heritage, and outdoor adventures.
