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TRENDING
June 20, 0024
Bridgerton Boost UK Economy
Netflix viewership isn’t the only thing Bridgerton has boosted. According to Netflix, the Shonda Rhimes-produced series has added over a quarter of a billion pounds to the U.K. economy since its launch in December 2020, benefitting over 5,000 local businesses. By: K Dass.
UK - Netflix’s hit TV series Bridgerton has
significantly boosted the UK economy, contributing an estimated £275 million
over five years. This Regency-era drama, produced by Shondaland, premiered its
third series’ final half recently, marking a sustained economic influence that
extends beyond mere entertainment.
The Bridgerton
effect, as it’s been dubbed, has supported nearly 5,000 local businesses, from
costume designers and set decorators to locations and catering services. The
production has necessitated a wide array of goods and services, stimulating
local economies and showcasing the UK’s capacity for high-quality film and
television production.
Moreover, the series
has had a ripple effect on tourism, with fans flocking to filming locations
such as Bath and London, eager to experience the grandeur depicted in the show.
This influx of visitors has benefited hotels, restaurants, and various other businesses,
further amplifying the economic benefits.
Netflix’s claim of
Bridgerton’s economic contribution was highlighted as Shonda Rhimes, the
powerhouse producer behind the series, opened the London Stock Exchange to mark
season three’s launch. This gesture underscores the show’s financial
significance and its role in bolstering the UK’s creative industry.
The success of Bridgerton
exemplifies the potential of film and television productions in contributing to
national economies. It serves as a testament to the industry’s ability to
create jobs, support ancillary businesses, and attract tourism. As streaming
services continue to grow and invest in original content, the economic impacts
are likely to expand, offering promising prospects for regions that host such
productions.
Bridgerton has not
only captured audiences’ hearts but has also delivered a substantial economic
boost to the UK. Its success story is one that may inspire further investments
in creative projects with similar potential for wide-reaching economic benefits.
