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July 2, 2024

Insights from the Business Decision Makers’

Global Business leaders are optimistic about growth and focused on cybersecurity, AI, sustainability, brand image and international outlook.

The Business Decision Makers’ Mindset report, launched by CNN International Commercial (CNNIC), provides valuable insights into the motivations, fears, and priorities of senior business decision makers worldwide. The research uncovered distinct trends, including: 

Optimism Fuels Growth: Approximately 81% of senior business decision makers (BDMs) express confidence in delivering revenue growth for the year ahead.

Focus on Cybersecurity and AI: Cybersecurity and advanced technology are focal points of digital transformation strategies. Around 81% of BDMs consider cybersecurity a business objective, and 66% view it as a top concern.

Sustainability Matters: Sustainability is shifting from an echo to action. About 61% of BDMs have changed or plan to exit partnerships with suppliers due to poor environmental, social, and governance (ESG) practices.

Brand Image and Trust: Brand image, perception, reputation, and trust play a crucial role in decision-making. Eight out of ten BDMs prefer partners whose values align with theirs.

Global Outlook: An impressive 94% of BDMs agree that international news is essential for informing business decisions.

Jo Tenzer, Director of Audience Insight at CNNIC, who commissioned and produced the report, said, “Delving into the macro and micro influences on the decision-making process and the impetus that determine an organization’s roadmap has been fascinating. After navigating unprecedented challenges from technological shifts to managing growing expectations on sustainability, senior business decision makers are maintaining a positive mindset. Through this research we’ve certainly seen a blurring of where priorities sit. AI and emerging technology continue to be a focus and now cybersecurity – which could once have been considered a concern of the IT department but encompasses reputational damage and consumer trust – is a top business priority.”  

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