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TRENDING
Aug. 27, 2024
CNN’s Going Green Series
Kirloskar and CNNIC celebrate 16 years of partnership in promoting the importance of environmental efforts.
Hong Kong - Kirloskar, a
leading multi-engineering conglomerate in India celebrates its 16th consecutive
year of partnership with CNN International Commercial (CNNIC) to promote
sustainability solutions and green initiatives to global audiences.
This long-standing collaboration centers around
Kirloskar's sponsorship of CNN's Going Green initiative, a series that
showcase advancements in sustainability, visionary innovators, and influential
leaders dedicated to tackling pressing environmental challenges. Over the past
16 years, through this partnership Kirloskar has reached global audiences
including environmentally conscious viewers and business decision-makers to
foster a deeper understanding of sustainable innovations.
This year’s campaign focuses on Kirloskar’s
sponsorship of two Going Green shows airing on CNN International in July
and November. The first show delves into the world of sustainable style,
looking at designers who are revolutionizing the industry, innovations in
low-impact textiles, and how major brands are incorporating eco-friendly
practices. Additional content highlighting the green agenda, also sponsored by
Kirloskar, will also be available across CNN’s TV, digital and social
platforms.
Cathy Ibal, Senior Vice President, CNN International
Commercial, said: "Sixteen years ago, Kirloskar's vision for a sustainable
future resonated deeply with CNNIC. Since then, our partnership has blossomed
as we've witnessed their unwavering mission to promote environmental
sustainability. By aligning their brand with our compelling Going Green
content, we are positioning Kirloskar alongside the story of a movement towards
a healthier planet. We're incredibly proud of this enduring collaboration and
excited to see what the next chapter holds.”
Anand V. Chitley, Vice President, Kirloskar
Proprietary Limited, said: “At Kirloskar, we've always been a champion for
positive environmental impact. Partnering with CNN, a visionary media leader
who shares our commitment to a sustainable future, allows us to spark powerful
conversations that ignite real change. Together, we're empowering people to
become active participants in building a greener tomorrow.”
