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TRENDING
Oct. 23, 2024
Screen Australia CEO Emphasizes Coproduct
Brennan reveals her priorities in one of her first interviews since taking on the role in January.
In a recent statement, Screen Australia CEO Deirdre
Brennan emphasized the importance of coproduction in the Australian film
industry. Brennan, who took on the role in January 2024, highlighted that
coproduction is essential for fostering creative and cultural exchanges and
forming international partnerships. She noted that only six final coproduction
certificates were granted in the 2023/24 financial year, indicating significant
room for growth.
Brennan pointed out that Australia has a strong
reputation for creativity and collaboration, making it an attractive partner
for countries like India, Ireland, Canada, and France, which already have
coproduction treaties with Australia. She stressed the need for Screen
Australia to be future-focused, ensuring that the agency’s efforts align with
the evolving needs of the industry and audience.
Under Brennan’s leadership, Screen Australia has
committed to a thorough review of its operations and a research project aimed
at better understanding Australian audiences. This approach is intended to
optimize the agency’s impact and ensure that its initiatives are purposeful and
effective. Brennan’s vision includes leveraging coproduction to enhance the
global reach and influence of Australian content, ultimately benefiting the
country’s creative talent and industry as a whole.
