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Eccho Rights Appoints Caitlin Meek-O’Connor as Commercial Director Digital

Swedish-based Eccho Rights recruits O’Connor, naming her the Commercial Director Digital. By: Theng Min Yee

Prominent international content distributor, Eccho Rights, has announced the addition of Caitlin Meek-O'Connor to its team as the new head of the direct-to-consumer division. Caitlin, a seasoned industry executive, brings with her a wealth of experience garnered from her roles at esteemed organizations such as Little Dot Studios, Beyond Distribution, and DRG.

Having most recently served as director of Programming & Acquisitions at Little Dot Studios, Caitlin's expertise in cultivating direct-to-consumer businesses and managing acquisitions makes her an exceptional fit for her new role. Her appointment comes as Eccho Rights aims to further expand its digital team, which is predominantly based in Istanbul, where it has impressively amassed over 15 million subscribers on YouTube. The company has witnessed substantial annual growth on various digital platforms, including Google and Facebook.

Fredrik af Malmborg, CEO of Eccho Rights, expressed his enthusiasm for Caitlin's arrival, stating, "Caitlin is one of our industry's most experienced executives with an expertise in growing direct-to-consumer business and acquisitions. She is a perfect lead for our growing digital team." He further emphasized the substantial audience growth achieved on social platforms and the company's dedication to adapting to changing distribution dynamics.

Eccho Rights, known for annually distributing approximately 17,000 hours of drama series worldwide, holds a strong legacy in Turkish drama. However, the organization has been diversifying its portfolio with a rising collection of premium English-language and Nordic series. Caitlin will be stationed at Eccho's London office, collaborating closely with the company's four global offices and sister companies within the Munich Night Train Media group.

Caitlin Meek-O'Connor expressed her excitement about joining Eccho Rights during this transformative phase. As the distribution landscape evolves, Caitlin views the company as a frontrunner in driving audiences to drama on social platforms.

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