Feb. 20, 2023

Fox, Hulu alliance

Fox and Hulu reinforce alliance with in-season streaming rights partnership that produces results.

Fox Entertainment has agreed a multi-year content partnership with Disney-owned streamer Hulu. According to the deal, all Fox primetime entertainment programming, including The Masked Singer and Next Level Chef, will continue to stream on Hulu the day after its linear broadcast, while Fox and Hulu will share branding on all Fox-owned marketing assets.

Fox's CEO Rob Wade said, “Our long-standing valued partnership with Hulu consistently generates impressive results. Under this new deal, Fox solidifies its longer-term streaming strategy.”

Last February, the two operators made a pact that allowed Hulu to stream all out-of-season episodes of Fox unscripted and animated content. The new agreement has been modified to encompass in-season streaming rights for Fox's programming slate. “The deal strengthens Hulu's unique position in the streaming space - as the only SVOD service to carry next-day series from multiple broadcast networks,” added Joe Earley, president of Hulu.

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