Nov. 21, 2023

DAZN Collaborates with YouTube to Present NFL Game Pass in UK and Germany

Popular sports streaming platform DAZN works together with YouTube to make NFL Game Pass available as a Primetime Channel in UK and Germany. By: Dylan Low

Both companies stated the Game Pass collaboration signifies the start of their global partnership and is a significant move forward in offering premium sports content to American football fans in the UK and Germany. NFL Game Pass will also be released in many more countries as YouTube’s Primetime Channel service is made available internationally.

This new channel format brings a subscription-inclusive model for viewers to watch NFL content. The channel contains availability of NFL Game Pass content, a collection of NFL game replays, Game in 40, Sunday in 60, RedZone, highlights, analysis, half time shows, and live broadcasted games. UK viewers are able to watch two live games screened on local television each week, replayed only available on Game Pass 24 hours later.

DAZN says that NFL Game Pass is the only platform for fans to view all NFL content outside the US.

DAZN Group CEO Shay Segev announced, “DAZN’s global partnership with YouTube underscores our commitment to making the premium sports content more accessible and engaging for fans. Launching our relationship by making NFL Game Pass available in the UK and Germany demonstrates the quality of content we plan to distribute via YouTube globally.  DAZN Group, with its rich history in sports streaming, and YouTube, the premier online video platform, are the perfect partners to deliver real value for sports fans.”

Richard Lewis, YouTube Director of Partnerships in UK and Ireland, added: “We are thrilled to partner with DAZN to bring NFL Game Pass to YouTube as a Primetime Channel. This is exciting news for American Football fans in the UK and Germany, who will now be able to enjoy seamless access, an expanded sports lineup, and a frictionless subscription experience all within the YouTube app.

“This marks a significant milestone as our first premium sports launch internationally on YouTube, stepping beyond borders to bring the thrill of NFL to fans around the world. Our mission is to grow the NFL fan base globally and add value to our incredible partners by creating a community of passionate subscribers, transforming every touchdown and highlight into an unforgettable experience.”

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