Nov. 23, 2023

B.Grimm and CNN Unite to Champion Global Tiger Conservation Efforts

Thailand-based multi-business corporation, B.Grimm, deepens its collaboration with CNN International Commercial to spotlight tiger habitats and conservation in a groundbreaking global campaign. By: Wee Yan Ling

B.Grimm, a multi business corporation based in Thailand is embarking on an ambitious global campaign in partnership with CNN International Commercial (CNNIC) on an advertising and sponsorship campaign revolving the conservation efforts for the tiger populations and habitat.

In order to champion this cause, B.Grimm has extended its collaboration with CNNIC through ad advertising and sponsorship campaigns, focusing on the conservation of tiger populations and their habitats. The multiplatform initiative, Mission, Tiger, has returned with B.Grimm as its exclusive sponsor. 

Recently being hailed as the National Winner for the Best Infotainment Programme at the Asian Creative Academy Awards 2023, the award-winning show tells the story of the tiger through their ecosystem and explores how building a strong ecosystem allows the tiger population to thrive. Hosted by CNN’s Senior International Correspondent Will Ripley, the new episode is airing on CNN International in November 2023 to explore how people committed to the cause of tiger conservation are reversing the threats tigers face, bringing benefits to wildlife and communities alike.  

Cathy Ibal, The Senior Vice President of CNNIC has exhibited her enthusiasm for collaboration, stating, “Environmental sustainability remains a key focus for CNN, and we are delighted to collaborate with reputed brand partners like B.Grimm, who are deeply committed to raising awareness about the protection and conservation of this majestic species."

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