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Imax and Pathe Cinemas Announce Five Year Collaboration

This agreement consists of plans for three new Pathé films to broadcast across the Imax network, inclusive of a Parisian ballet performance choreographed by Rudolf Nureyev. By: Dylan Low

Imax and French theatre group Pathé Cinemas have disclosed a deal to place five large-format theatres with laser projection systems across the Pathé cinema network in Europe, consisting of four new venues in France.

Expanding on its supply of Imax theatres, Pathé will integrate five new large-format systems with laser projection. Imax did not mention the locations for the new installations, which they will reveal later.

Imax has also agreed to showcase the three upcoming Pathé movies across its neatwork. This is after Imax and Pathé worked out a deal to bring a concert film featuring the French pop-rock band Indochine to Imax screens, in relation to its Filmed for Imax programme.

The film slate agreement oversees a classical ballet stage performance of Swan Lake, co-produced by Paris Opera and Pathé Live, the cinema group’s live events division, and choreographed by Rudolf Nureyev to be filmed in Paris using Imax proprietary cameras and set for a global theatrical release by the later period of 2024.

CEO of Imax Rich Gelmond revealed in a statement, “This agreement advances two key strategic priorities for Imax: expanding our network in the thriving French cinema market and further diversifying our content portfolio across new experiences.”

Aurélien Bosc, chairman of Pathé Cinemas, also liked the idea of developing his company’s partnership with Imax. “Leveraging on the strong Imax brand and its state-of-the-art technical features, we reinforce our premium strategy by offering moviegoers emotional experiences within our cinemas and the unique opportunity to watch exclusive Live content in Imax theatres,” Bosc expressed.

Imax and Pathé first partnered on large-screen cinemas back in 2010, with the French theater group currently consisting of 26 Imax locations operating in France, the Netherlands, Belgium, Switzerland and Morocco.

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