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Dec. 5, 2023
Zhang Yimou's Full River Red to be Honoured at CineAsia 2023
Full River Red, takes centre stage at CineAsia 2023, securing Huanxi Media Beijing the prestigious Asia Pacific Box Office Achievement Award. By: Wee Yan Ling
Huanxi Media Beijing has been thrusted into the limelight at the CineAsia convention thanks to Zhang Yimou’s Full River Red. Released in January, the film is a periodic comedy-drama that has broken records and claimed the title of Zhang’s highest-grossing film to date. It had attained an impeccable $670 million based on the APAC region alone.
The impressive figures were presented upon the opening day in China when the film raked in $60 million before an additional $183 million during the first three days. Within a week, the film had raked in more than $430 million in box office and amassed a total of 56 million admissions. Full River Red had clinched the title of China’s top film of the year and had also solidified its stance as the sixth highest-grossing movie in China’s cinematic history.
“Our company is dedicated to creating high-quality entertaining films from China’s top movie directors. The record-breaking success of Zhang Yimou’s Full River Red is a great example of what Huanxi Media can achieve with vision and commitment, not just this year, but in the years ahead,” said Li Yongyi of Huanxi Media.
Zhang has played multiple roles throughout his career which includes being an actor, cinematographer, producer and screenwriter. He is also China’s most celebrated filmmaker and had recently attained the lifetime achievement award at the Tokyo International Film Festival.
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