Dec. 15, 2023
Del Rosario steps into this pivotal role following the early retirement of the current ABS-CBN Global COO, Aldrin M. Cerrado. By: Wee Yan Ling
Del Rosario is concurrently serving as the Managing Director of ABS-CBN International (North and Latin America) and will extend his reign to all of ABS-CBN’s global subsidiaries in his new role. As the COO, he will be responsible for overseeing the operations of the global flagship brand, The Filipino Channel (TFC), with a mandate to deliver impactful and inspiring narratives and showcase world-class Filipino talent across diverse platforms and events for both local and international audiences.
He brings over 30 years of experience in the media industry to his new role. Starting as an entrepreneur who built his own cable company in the Philippines, Del Rosario moved to holding senior management positions in the ABS-CBN group of companies.
His impressive track record entails roles such as the Director for Cable and Satellite Business, North America Regional Head of Marketing, Global Head of Carriage, and Country Manager for Canada. Later in 2018, he then became the Managing Director of North and Latin America as he leads strategy executions, business operations and profitability for the region.
Del Rosario earned his Bachelor of Science degree in Business Management from the distinguished Ateneo de Manila University in the Philippines and took up his Executive MBA Course at the Asian Institute of Management.
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