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Battle in the Box Expands Reach with ITV Studios' Deal

With its unique blend of comedy, competition, and reality, the show has taken the global stage, captivating audiences around the world. By: Wee Yan Ling

The international format agency, Something Special has acquired the multi-territory option rights for the hit Korean celebrity format, Battle in the Box, the agreement covers France, Australia, New Zealand, and Israel.

Prior to the ITV Studios deal, the format secured agreement with Freemantle, spanning across Denmark, Norway, Sweden, Finland, the Netherlands, Belgium, and Portugal. Additionally, the UKTV collaboration has resulted in a game sh/ow commissioned for Dave and UKTV Play featuring comedian Jimmy Carr.

Battle in the Box is a comedic competition and reality game show hybrid in which two celebrity pairs live in an empty box specially designed with movable walls. With no home comforts, the celebrities must conquer physical and mental challenges in order to win special prizes and ever-coveted floorspace. Winning these challenges expands their living area while shrinking the losing teams. Round the clock challenges with cameras watching their every move means each pair must strategise to expand their space and win.

Praise ChanMi Shin (VP & Head of Sales for Something Special) stated: "It's extraordinary to see the huge international response to Battle in the Box which we instantly loved and couldn't wait to take globally. And now our partners at ITV Studios are taking this exciting show further and building on its success. We look forward to seeing how each country adds its own touch to this hilarious series."

Ella Umansky (VP Format Acquisitions for ITV Studios) stated: "We're excited to be taking out such a fun, creative format alongside Something Special. It's a simple but hilarious concept that translates everywhere. Celebrities are used to taking up space but Battle In The Box takes things right back to basics - they'll have to earn every home comfort, including the floorspace."

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