Dec. 19, 2023
Rewind unveiled a major breakthrough in their collaboration with Unifi in Malaysia. From 1st January onwards, the trending channel HITS NOW will premiere on Unifi TV and will be accessible on Channel 452, as a measure of its comprehensive TV packs. By: Dylan Low
The partnership showcases a mutual commitment to offer high-quality entertainment to Malaysian viewers and to elevate the Malaysian TV landscape. HITS NOW, noted for its acclaimed, quality shows and cutting-edge content, has achieved a major following since its launch back in February 2023. Its broadcast on Unifi TV has broadened its outreach, giving domestic subscribers an exceptional viewing experience. All Unifi TV Pack subscribers will be given access to a 1-month complimentary preview from the 1st to 31st January 2024.
The collaboration will be the most recent addition to Unifi TV’s current benefits, becoming the first to launch HITS NOW in Malaysia. HITS NOW will be part of Unifi TV’s Ultimate Max, Ultimate Plus, Ultimate and Family Packs from February 2024 onwards. The channel is available through the Unifi TV Box and Unifi TV app, installed on mobile devices and smart TVs.
HITS NOW is the latest movement in Rewind Networks' current plan to reimagine entertainment in the Asian market. The network has accomplished a reputable identity with its acclaimed channels, HITS and HITS MOVIES, which showcase a curated collection of mainstream TV shows and movies. These channels have reached audiences in 13 countries, spanning over 24 million households. As the latest addition of the Rewind Networks family, HITS NOW is slated to elevate this legacy, offering a selection of exceptional series for perceptive Asian viewers.
“We are thrilled to unveil HITS NOW to Unifi TV's customers,” CEO of Rewind Networks Avi Himatsinghani announced, “At Rewind, our mission is to meticulously pinpoint and fill crucial gaps in consumer entertainment needs, bringing together an exceptional array of entertainment from globally renowned storytellers, studios, and franchises. HITS NOW is set to feature a really diverse programming mix, from Emmy-winning drama series and popular reality shows to innovative game shows. We're confident that it will resonate strongly with Malaysia's discerning viewers, becoming not just a channel but a go-to entertainment destination and a staple in their daily viewing experience.”
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