Jan. 4, 2024
In joint collaboration with GBH Kids and Cultural Whisperers, PBS Kids sets to enthral its young demographic with the release of Work It Out Wombats! Podcast on January 4. By: Cassia Ling
Adapted from the animated series, children now have opportunities to engage with the marsupial trio in playdates. The first instalment of the podcast comprises eight episodes, bringing in an eclectic conflation of themes with a runtime of eight minutes approximately in each episode. With each episode centred around different themes, children can expect to moot surprise parties, take an illusionary rocket ship to the clouds and even masquerade as pirates with protagonists, Malik, Zadie and Zeke.
Having debuted in February 2023, the animated series has been streamed on PBS Kids more than 160 million times and has raked close to 7 million viewers on YouTube.
“At GBH Kids, we’re committed to meeting our audiences where they are and finding new ways to engage directly with them,” said Terry Fitzpatrick, VP of children’s media and education at GBH. “The Work It Out Wombats! podcast is another opportunity for us to share our characters and their stories through a growing platform among young audiences as they continue to find new ways to engage with media and our content.”
“We have been overjoyed with the positive reception of the Work It Out Wombats! series and are excited to share this new way to engage with the characters Malik, Zadie and Zeke,” added Marcy Gunther and Marisa Wolsky, executive producers at GBH Kids. “Our hope is that the podcast will encourage kids and their families to join in the play and become official Wombuddies, all while igniting their imaginations on a playdate where there will be an abundance of fun and adventure.”
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