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Home Made Home Thrives with Third Dream House Giveaway

The heartwarming format, where young couples revitalise abandoned houses for a chance to win their dream home, has become a national phenomenon, captivating audiences and securing an impressive market share. By: Wee Yan Ling

The third series of Home Made Home has achieved outstanding success on VTM in Belgium as it has captivated audiences with its unique reality make-over format. The show follows young couples to renovate three abandoned houses and thereby compete to become the brand-new owners of a dream home. The series has dominated the average market boasting an average market share of 43.3% (18-44, Live +7) in the key 18-44 demo. The final episodes scored spectacular numbers, especially an incredible market share of 49.3% for the final (18-44, Live + VOSDAL).

The first season of Home Made Home has managed to sweep the hearts of Belgian viewers back in 2021 and hence prompting broadcaster VTM to expand on the show’s format. Broadcaster VTM has decided to nearly double the number of episodes and air twice a week, every Tuesdays and Thursdays for the second and third season.

The series has turned into a national phenomenon as their market shares peaked at over 60% in the key demo in the run-up to last week’s final.

The series is a product of Belgium-based production company Hotel Hungaria and its success has made it a reality format to be proud of. Says Be-Entertainment MD Gepke Nederlof: “Home Made Home is a reality format we are proud to represent. It’s authentic and its genuine reality succeeds in engaging an enormous audience.”

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