Jan. 11, 2024

M6's Destination X Takes France by Storm with Spectacular Debut

Destination X, made its mark in France on December 28th, living up to the hype and capturing the attention of viewers across the nation. By: Wee Yan Ling

The first episode of M6 has amassed an impressive 25% market share in the key commercial demographic (FRDA-50) in merely 7 days, cementing M6’s leadership in the time slot. The success ensues with the next episode as it had registered an impeccable 26% market share in overnight figures last Thursday.

First reactions in the press have been overwhelmingly positive; “A format that pushes back the boundaries of adventure games” was just one of the comments in the French press after the launch. M6, the pioneer in commissioning the format following its success in Belgium, entrusted ITV Studios France with the production, maintaining a successful partnership with Be-Entertainment.

In Destination X, players go on a journey on the road trip of a lifetime. They board the innovative Destination X bus where nothing is what it seems. The window on the bus has black-out blinds and the reality is constantly shifting to mislead the contestants as well as the viewers at home. 

Every bit of information always comes with a clue that is designed to aid the contestants and viewers decide if they can trust what they see. They need to be on top of their game at all times as they have to mark where they think they are at the end of every episode. 

The contestant who places their X furthest away from their actual location has to leave the game and loses the eligibility to win the prize. Only the last surviving contestant get to search for the location of the host and they communicate via cutting edge drones and other smart technical devices, all from his secret command post somewhere in Europe.

Says Be-Entertainment MD Gepke Nederlof: “Congratulations to M6 for committing to this big and bold adventure with such great results. We can’t wait to continue our journey with Destination X in the new year.”

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