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Adobe Unveils First Film & TV Fund with $6 million Contribution

Before the Sundance Film Festival, Adobe and the Adobe Foundation have announced the launch of a Film & TV fund, committing $6 million to help support underrepresented creators on-screen and behind the camera. By: Dylan Low

The inaugural fund targets to settle the inequity in funding career and training opportunities in the entertainment industry through grants, contributions, fellowships and Adobe Creative Cloud product donations with the objective of “tracking inclusion in the industry and directly accelerating the careers of thousands of global creators.”

“Diversity in front of and behind the camera is key to unlocking more diverse and more inclusive storytelling across TV and film,” claimed Stacy Martinet, Adobe’s VP Marketing Strategy and Communications, and a member of the Adobe Foundation board, in an announcement for the new fund. She further mentioned Adobe is “looking to leverage its leadership position in the creative industry to unlock new opportunities for underrepresented creators.”

Adobe and the Adobe Foundation will collaborate with a group of global organizations, of the purpose to elevate underrepresented communities. These include names such as Easterseals, Gold House, Latinx House, Sundance Institute and Yuvaa, funding fellowships and apprenticeships that offer direct, hands-on industry access.

The grants will also allow organizations to directly support filmmakers in their communities with funding for short and feature films.

The first fellowship is a partnership with the NAACP, aiming to increase representation in post-production. The NAACP Editing Fellowship is a 14-week program based on education and training, career growth and workplace experience, offering access to Adobe Creative Cloud to further set up emerging creators with the necessary tools. Applications open on January 18th, with four chosen to participate in the programme in May.

“Equity matters, and it is incumbent upon those of us who sit in positions of power and authority to help identify solutions to advance diversity and inclusion both in front of and behind the lens,” stated Kyle Bowser, senior VP of the NAACP Hollywood Bureau. “It’s an honour to work with a like-minded partner in Adobe, who shows up at the table with ideas and resources that make a tangible impact.”

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