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Feb. 6, 2024

BBC Kids Expands Reach in the Middle East, Joins Streaming Platform Shahid

BBC Kids is scheduled for debut on the popular Arabic streaming platform, Shahid from 8 February 2024 onwards. By: Wee Yan Ling

This strategic alliance expands the BBC Kids brand to the Middle East, making it the sixth market to welcome the children-focused channel. 

 

BBC Kids renders inspiring and educational content customised for children aged 0-12 as it aims to spark imagination and creativity the ad-free video destination on Shahid will render 200 hours of premium programming, fully dubbed into Arabic. Titles such as Jojo and Gran Gran, the Andy’s Adventures Collection, Deadly 60 and Junior Bake Off are among the offerings. 

The inclusion of BBC Kids on Shahid complements the existing CBeebies Preschool linear channel as it has been made available in the region from 2016. Pre-school animation series Hey Duggee will have their free-to-air debut across the United Arab Emirates, Saudi Arabia, Egypt, and North Africa through the MCC3 children’s channel. 

 

The Director of Business Development for Nordics, MENA, Turkey at BBC Studios had shared his excitement for the launch as he states,” The inclusion of Hey Duggee on MBC3 channel strengthens our commitment to providing exceptional content that teaches valuable lessons in a fun and accessible way, and is accessible both in digital and linear.”


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