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TRENDING
Feb. 7, 2024
DAZN Sport Premieres on YouTube
DAZN has unveiled their new YouTube channel named DAZN Sport, a collection of the sports streaming platform’s original programs focused on top athletes. By: Dylan Low
DAZN
Sport will adapt formats and optimise the platform’s archive for social
distribution. The channel debut comes with a brand-new season of No Days Off
series, from DAZN’s US social media publisher and content studio, Team
Whistle, that garners five billion views every month according to DAZN.
No
Days Off showcases the livelihood of professional athletes
on the rise, which DAZN reports has accumulated 7.1 billion lifetime views
until now. The second season premiered at the start of this month revolves
around professional climber Shauna Coxsey.
DAZN
Sport aims to create sponsored and social first content opportunities for
brands to be in line with major sporting tentpole moments and athletes, stated
the company. YouTube will also host DAZN owned documentaries and content which
they have global rights to, alongside original shorts such as hosted
storytelling and viral reactions.
Damian Smyth, DAZN’s VP of global sales, mentioned, “Working closely with Whistle, as our in-house social content studio, means we can combine expertise to further expand our monetization strategy. We are starting by launching a new “DAZN Sport” YouTube Channel, with a multisport content slate filled with authentic and uplifting stories that sponsors, brands and advertisers can get behind in a meaningful way.”
Dustin
Fleischman, Team Whistle’s EVP of revenue & brand strategy, further
commented, “We have seen success with brands around original social content
that demonstrates authentic storytelling across both medium and short form
formats, to connect audiences with their favourite athletes and entertainers.
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