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Feb. 22, 2024

Why CEE Sustains High TV Viewership Throughout 2023?

Television viewing in the Central Europe region remained high during the last 12 months, according to research published by Atmedia. By K Dass.

Central and Eastern Europe (CEE) maintained robust television viewership throughout 2023. According to research by Atmedia, the level of television viewing in the CEE region remained consistently high over the past 12 months.


Key highlights from the study:


-      Hungary led the pack, with viewers spending an impressive 5 hours a day in front of the TV.


-      The Czech Republic followed closely, with viewers tuning in for approximately 3.5 hours daily.


-      In Slovakia, residents spent around 4 hours watching television.


-      Poland clocked in at 4.5 hours of daily TV consumption.

Interestingly, despite a slight decline in viewership, CEE still maintains higher levels compared to certain Western or Northern European countries. For instance, viewers in Norway or Sweden spend less than two hours a day on television consumption. However, in Southeastern Europe, countries like Serbia and Romania stand out, where television viewing surpasses five hours per day.


In the Czech Republic, television remains a potent medium, with viewers dedicating over 3.5 hours daily to their screens. Approximately 70% of viewers aged 15 and older tune in daily, and 87% watch at least once a week. Notably, television programs are watched occasionally by 93% of Czech households.


Meanwhile, Hungary maintains the highest television viewership among the Visegrad Group countries (which includes the Czech Republic, Hungary, Poland, and Slovakia). Despite a slight decrease compared to 2022, Hungarian viewers still exceeded the five-hour mark in television consumption last year. In Slovakia, TV viewership patterns closely mirror those of the Czech Republic, while Poland experienced a decline, with viewers spending an average of 4 hours and 18 minutes in front of their television screens.


Television continues to assert its dominance as a medium, capturing viewers’ attention across the CEE region. Whether it’s news, drama, or variety shows, television remains an integral part of daily life for many.


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