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Feb. 22, 2024

Apple Exceed Analysts’ Projections

Apple’s services division, which is tied largely to the iPhone, posted an 11% rise in revenue from the previous year to $23.12 billion. Both the revenue and earnings for the quarter exceeded analysts’ projections. By K Dass.

Apple has recently disclosed that its services segment, which encompasses Apple TV+, has now surpassed 2.2 billion active devices. Notably, Apple Music, Arcade, News, and Podcasts within the Services umbrella boast a staggering 1 billion subscribers. This remarkable figure represents a doubling of subscribers over the past 4 years.


Apple’s commitment to groundbreaking innovation continues, as they announce their installed base of active devices reaching an all-time high across all products and geographic segments. As customers begin to experience the incredible Apple Vision Pro, the company remains dedicated to its core values and the well-being of its customers.

While Apple doesn’t provide individual figures for its Services, it’s worth noting that several sweetheart deals have been inked for Apple TV+, extending subscriptions to purchasers of new Apple products and collaborating with pay-TV operations. Despite this impressive Services growth, Apple faced a 6% decline in full-year revenue in 2023, primarily due to concerns over iPhone uptake in China.


In summary, Apple’s Services division continues to enrich users’ lives globally, offering innovative apps, powerful content, and transformative experiences. Whether it’s fitness coaching through Apple Fitness+, staying informed with Apple News, or enjoying entertainment on Apple TV+, the company remains at the forefront of delivering value to its vast user base.

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