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TRENDING
Feb. 27, 2024
Warner Bros. Discovery ended 2023 with 97.7 million subscribers
Warner Bros. Discovery gained 2.6 million streaming subscribers in the final quarter of 2023. The company now has a total of 97.7 million. WBD’s direct-to-consumer (DTC) business turned a profit for 2023 as a whole, just as President & CEO David Zaslav predicted. At the end of September, Max and Discovery+ combined for 95.1 million subscribers. By K Dass.
In 2023, Warner Bros. Discovery amassed a whopping
97.7 million streaming subscribers, marking a significant milestone for the
company. This surge in subscribers is a testament to the popularity of their
direct-to-consumer video streaming services, which include HBO, HBO Max, and
Discovery+. Despite challenges faced during the fourth quarter, the company’s
DTC business turned a profit for the entire year, aligning with the predictions
made by President & CEO David Zaslav. The U.S. and Canada remain the largest
market for Warner Bros. Discovery, even though there was a decline in
subscriber count in recent months.
cost of a Warner Bros. Discovery streaming
subscription varies depending on the specific service you choose:
1) HBO
Max: In the United States, the standard monthly
subscription for HBO Max is $14.99. This includes access to a vast library of
HBO content, original series, movies, and more.
2) Discovery+: The
pricing for Discovery+ varies by region. In the United States, it offers two
plans:
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Ad-supported plan: Priced at $4.99 per
month, this plan includes ads during streaming.
-
Ad-free plan: Priced at $6.99 per
month, this plan provides an ad-free experience.
Direct-to-consumer revenues increased 5% year-on-year to $10.2 billion
compared to the corresponding quarter in 2022. There was also an increase on
advertising revenue, which grew by 51%, thanks to greater engagement with the
US version of Max and increases in ‘ad-lite’ subscribers.
