March 6, 2024
Asia’s leading destination for Japanese anime will now join other popular OTT platforms on Tata Play Binge. Animax entertains hardcore fans in more than 84.8 million pay tv homes & OTT subscribers across 14 territories in Asia. Hit series include Gintama, Naruto, Fruits Basket, Haikyu!! and Mushoku Tensei Jobless Reincarnation. By K Dass.
Mumbai, India - Animax, the No.1 destination for Japanese anime
content from Japan, has now joined forces with Tata Play Binge, offering anime
enthusiasts in India an exciting new platform to explore their favorite shows.
This collaboration comes at a time when India’s appetite for anime is growing,
with viewers not only embracing the vibrant fan community but also showing keen
interest in Japanese culture and cuisine.
Tata Play Binge
subscribers can now indulge in a vast array of anime content at their
fingertips. Here’s what you can expect from this partnership.
Classic to
Blockbuster Anime - Animax brings a treasure trove of animated content,
including web series, movies, and more. Whether you’re a seasoned anime fan or
a newcomer, there’s something for everyone.
Some of the popular titles
includes Kuroko’s Basketball, Yashahime: Half Demon Princess, Black Clover, Naruto,
and Haikyu!! In the exclusive offerings, there are shows like Fruits
Basket, Rent-a-Girlfriend, Orient, and many others.
Tata Play Binge
ensures seamless access to hours of fresh anime programming, making it a haven
for global anime enthusiasts. George Chien, Co-founder, CEO, and President of
KC Global Media (which owns Animax), expressed excitement about this strategic
launch in India. He emphasised that Tata Play’s comprehensive approach to
content delivery makes it an ideal partner for expanding Animax’s reach to more
anime fans across their platform.
Pallavi Puri, Chief
Commercial and Content Officer at Tata Play, highlighted the growing affinity
of Indian viewers for diverse content genres. With Animax’s support, Tata Play
Binge now offers a wide selection of popular anime content, ensuring maximum value
for subscribers.