April 4, 2024

Over a million Brazilian Subscribers for Studio 100 International’s Mia And Me YouTube Channel

Studio 100 International’s series Mia and Me YouTube channel has surpassed a million subscribers in Brazil. This milestone highlights the series’ global popularity and further potential. By Ching Wai.

Brazil - The YouTube channel of Studio 100 International’s popular series Mia and Me has reached over one million subscribers. YouTube presented the Belgian production company the Gold Creator Award in recognition of the channel’s popularity to mark this milestone achievement.

Mia and Me is a children’s adventure fantasy series that follows the adventures of Mia in the magical world of Centopia. Produced by Hahn & m4e Productions, Mia and Me boasts a mixed media style, combining 3D animation (CGI) with live action. The series has seen success around the world, with its most recent popularity evident in Brazil. The series has been aired in Brazil on TV Cultura, where its latest fourth season is set to premiere this year.

The Mia and Me YouTube channel brings viewers into the world of Centopia, featuring immersive episodes, exclusive clips, and attractive content. The channel’s success in Brazil reflects the brand’s resonance with the local audience and suggests its potential for further growth locally and into other markets.

The children’s animation’s YouTube team include Maren Marten, Yannick Althaus and Leon Bittmann. Lotus Global Marketing is the series’ local licence agent, and is responsible for developing the licensing programme as well as distributing the Mia and Me brand, expanding its reach and influence in Brazil.

Peter Kleinschmidt, Director Marketing at Studio 100 International, said, "We are immensely proud of reaching this milestone and receiving the Gold Creator Award from YouTube. It highlights the incredible connection Mia and me has made with fans in Brazil. Our collaboration with TV Cultura and Lotus Global Marketing has been instrumental in achieving this success. We look forward to bringing more of Mia's adventures to our fans and expanding the brand's presence in the market.”

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