The TV and Entertainment sector has witnessed some interesting shifts recently. Let’s probe into the reasons behind the dip and what we can expect. By: K Dass
consumer behaviour: consumers
are increasingly curating their own media universe. YouTube, Tick Tok and
facebook are testament of user generated content (UGC) available across screens
today. With the rise of digital platforms, people now have more control over
what they watch and listen to.
(OTT) video services are gaining prominence. By 2023, OTT video spending is
projected to be nearly 50% greater than traditional TV and home video. The
trend has shifted from passive to active, on-demand media consumption.
and Technology: Today,
smart homes and personalised devices are shaping media consumption. China, for
instance, is expected to surpass the US in smart speaker adoption by 2023. 5G
technology will revolutionise media streaming and content delivery, making it
more convenient and personalised.
Revenue March: Digital
revenue continues to grow. Consumers are constructing their own bundles,
combining complementary streaming services to cater to their diverse tastes. Companies
are adapting to reach individuals, not just large audiences. It’s about
delivering tailored experiences.
Trust: As media becomes
more personal, addressing privacy concerns and building trust are critical. The
focus is shifting from sheer audience numbers to Return on Experience (ROX).
Hence, expect a
dynamic landscape where personalisation, technology, and digital content play
pivotal roles. The future of media lies in empowering individuals to curate
their own entertainment journey.
that, let’s explore the countries that are making significant strides in the TV
and Entertainment sector.
The US has long
been a powerhouse in the entertainment industry. Hollywood, with its iconic
film studios, has shaped global cinema for decades. The rise of streaming
services like Netflix, Disney+, and HBO Max further solidifies the US’s
dominance in content creation and distribution.
entertainment market has witnessed explosive growth. It boasts a massive
audience and a thriving film industry. Chinese companies invest heavily in film
production, and their influence extends beyond domestic borders.
India’s vibrant film industry, produces a staggering number of movies each
year. India also leads in television content, with popular shows and
soap operas capturing viewers’ attention.
K-pop have taken the world by storm. South Korea’s entertainment exports have
surged, making it a global trendsetter. Platforms like Viki and Netflix
showcase Korean content to international audiences.
Brazil has a
rich cultural heritage, and its telenovelas (soap operas) are immensely popular
across Latin America. The country’s music scene, including genres like samba
and bossa nova, contributes to its entertainment prominence.
The UK is home
to renowned broadcasters like the BBC and ITV. British television shows have a
global following. London’s West End theatre district is a hub for stage
Japan has a
strong anime and manga industry. Iconic franchises like Pokémon, Naruto, and
Studio Ghibli films have a global fan base. Japanese game shows and reality TV
formats have also influenced international television.
produces high-quality films and TV series. Its historical dramas and crime
thrillers resonate with audiences. The Berlin International Film Festival
(Berlinale) is a prestigious event in the global film calendar.
The entertainment landscape is dynamic, and other countries are also making significant contributions. The MENA region and Asia-Pacific are also streaming local and foreign content excessively across devises. These are just a few examples of the diverse and influential players in the TV and entertainment world.