Feature Details

FEATURE

March 21, 2023

Masala Bollywood

With a promise of '101% shuddh Bollywood', this channel is a tribute to Hindi cinema, which stands for wholesome entertainment and is the ultimate movie-viewing experience.

Indians have an affinity towards everything that is 'masaledaar' which is evident in their preferences across food, conversations and movies too. Research shows that a majority of Indians (39%) love watching masala Bollywood movies that are truly entertaining. However, Bollywood as an industry, is moving towards new-age realistic cinema that is low on 'Filmoglobin' i.e. the X-factor that a Bollywood fan's heart yearns for. Further, various television channels are airing South-dubbed and Hollywood-dubbed movies that don't necessarily appeal to the true-blue Hindi film fan.

To cater to this need gap and satiate every Bollywood aficionado's entertainment needs, Zee Entertainment presents a shuddh Bollywood channel — Zee Bollywood. With a promise of '101% shuddh Bollywood', this channel is a tribute to Hindi cinema, which stands for wholesome entertainment and is the ultimate movie-viewing experience.

The charm of Bollywood films lies in the unmatched blend of raw emotions, intense drama, powerful action and soulful music delivered on a grand scale. Keeping this in mind, Zee Bollywood has curated an exciting roster of over 600 exclusive 'Masalon se koot koot ke bhari filmein' that are not only highly entertaining, but also celebrate the larger-than-life colourful vibrant cinema.

The channel boasts of design brimming with vibrant visual elements, including enthusiastically curated hand-painted movie posters, the explosion of colours and the usage of dialogue base. The brand is built on the strongest pillars of entertainment that appeal to hardcore Bollywood enthusiasts with romantic films like 'Chennai Express' and 'Jab We Met'; comedies like 'Phir Hera Pheri', 'Houseful' and 'Welcome'; action movies like 'Agneepath', 'Josh' and 'Gadar'; dramas like 'Lagaan', 'Judaai' and 'Raja Hindustani'. Zee claims its viewers will enjoy movies all day under time bands that speak the Bollywood lingo such as — Mere Sat-Sun Aayenge, Subhah Ho Gayi Mamu, Dopehar Ka Tadka, Chalti Hai Kya 9 Se 12, Raat Baaki and Maa Kasam Sunday Hai.