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TRENDING
June 5, 2024
Disney Dominates the Streaming Market
Nielsen has launched The Media Distributor Gauge, a new, cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
US - Disney has made significant strides in the streaming
market. Disney entered the streaming race in 2019 by launching its flagship
subscription video-on-demand (SVOD) service, Disney+. This platform hosts a
vast catalog of Disney’s family-friendly content, including movies, TV shows,
and original series.
In addition to
Disney+, the company developed ESPN+, a sports-oriented streaming service.
ESPN+ provides live sports events, documentaries, and exclusive content related
to sports.
Disney also owns
Hulu, a general entertainment streaming service. Hulu offers a wide range of TV
shows, movies, and original content. It caters to a broader audience beyond
Disney’s family-friendly brand.
Disney’s streaming
business has been successful. In its second quarter, the direct-to-consumer
business (which includes Disney+ and Hulu) posted quarterly operating income of
$47 million, compared to a loss of 587 million a year earlier. The combined
streaming businesses (Disney+, Hulu, and ESPN+) are expected to be profitable
in the fourth quarter and serve as a meaningful future growth driver for the
company.
Disney plans to add
an ESPN tab to Disney+ by the end of the year, allowing U.S. subscribers to
access live sports and studio programming within the Disney+ app.
While Disney dominates the streaming market, it’s worth
noting that its cable business has faced challenges, with revenue declining in
recent quarters3. Overall, Disney’s streaming services continue to evolve and
play a crucial role in the company’s growth strategy.
