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TRENDING
Oct. 24, 2024
CNA Launches on Freeview
Previously available via Channelbox on channel 271, the move to its own Freeview channel enhances accessibility for a larger audience in the UK.
Singapore - Singapore-based
news and current affairs brand, CNA, has expanded its reach by launching its
free ad-supported streaming television (FAST) channel on Freeview, the UK’s
largest television platform. The channel is now available on Freeview 276,
enhancing accessibility for a broader audience in the UK.
Previously accessible via Channelbox on channel 271,
CNA’s move to its own Freeview channel was facilitated by Global Distribution
Services, a company specializing in FAST Freeview distribution and
monetization1. This strategic shift aims to provide viewers with high-quality
news and programming from an Asian perspective, including daily news updates,
acclaimed investigative documentaries, and history travelogues.
Tanya Kronfli, founder and director of Global
Distribution Services, expressed enthusiasm about the expansion, stating,
"We are thrilled to support CNA in this expansion. Our goal has always
been to foster diversity through authentic narratives and firsthand
perspectives". The channel’s monetization is supported by server-side ad
insertion (SSAI) technology and the latest content management platform (CMP)
from Synapse, ensuring compatibility with Freeview, Freely, and other digital
terrestrial television (DTT) platforms.
CNA’s launch on Freeview underscores its commitment to
delivering comprehensive news coverage and insightful programming, helping
audiences in the UK better understand global developments through an Asian lens.
