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Banijay’s AI Creative Fund to Support Development of New Formats

The launching of the AI Creative Fund marks Banijay’s increased commitment to advanced technology, and exploration into utilising artificial intelligence in entertainment formats. By: Theng Min Yee

Banijay has introduced an innovative AI Creative Fund designed to catalyze the development of formats through the application of Artificial Intelligence (AI) and cutting-edge technology.

Although the exact extent of the fund remains undisclosed, Banijay has revealed that its primary objective is to empower producers and labels operating within its expansive 21 territories. Through the AI Creative Fund, creators will have the opportunity to present their AI-driven concepts, which will then undergo further development with financial support from Banijay's central Creative Fund.

Operated at the group level, this AI initiative is integrated into the broader framework of Banijay's Creative Fund. This overarching fund has previously nurtured diverse formats including Blow Up (Endemol Shine Nederland), Love Triangle (Endemol Shine Australia), The 50 (Banijay Productions France), Save The Date (Endemol Shine Finland and Endemol Shine Israel), and Starstruck (Remarkable).

James Townley, Chief Content Officer for Development at Banijay, conveyed that the AI-focused fund serves to "equip our producers across our expansive network with the means to conceive novel formats that embrace technological advancements, whether they are integral to the show itself or reshape the production process."

As we usher in an era marked by technological advancements and innovation, Townley emphasized the importance of harnessing available tools to contribute to the evolution of groundbreaking entertainment. While human creativity remains paramount, the collaboration with these emerging technologies stands to reshape the landscape of content creation and delivery.

Banijay's forward-thinking approach, evident through the AI Creative Fund, underscores the entertainment industry's continued exploration of technology's potential to enhance and transform content creation. This initiative reflects the company's dedication to fostering innovation and fostering a vibrant ecosystem where creative ingenuity intersects seamlessly with the latest technological advancements.

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