Sept. 22, 2023

Banijay Kids & Family Inks Content Deal with TheSoul Publishing

The new partnership sees the Kids & Family division of Banijay bringing several of its titles to TheSoul Publishing’s platforms. By: Theng Min Yee

Banijay’s kids’ content will be launching across TheSoul Publishing’s FAST, AVOD, and social platforms, marking the commencement of a content pact between the two companies.

Having an extensive reach of more than 2 billion followers across its multitude of platforms, including Facebook, Instagram, Snapchat, Tik Tok, YouTube, TheSoul Publishing is ideal for Banijay’s strategic venture into enhancing its kids’ content. Heading to this new channel are entertainment brands such as Mister Maker, Let’s Play and Lilybuds. These titles will also be on VOD offering for social media and streaming platforms.

Dan Lewsey, global head of digital for Banijay Kids & Family, said: “Combining TheSoul Publishing’s expertise with our diverse catalogue of premium kids’ brands allows us to reach our audiences across a multitude of growing and emerging platforms. This collaboration ensures some of the most popular kids brands in the market are available to a wide audience and demonstrates our commitment to supercharging the commercial performance of our IP.”

Jonathan Shrank, head of broadcast content distribution at TheSoul Publishing, said: “TheSoul’s presence on streaming platforms worldwide and our hugely popular, diverse and engaging kids’ content offering is a perfect match for Banijay Kids and their fantastic shows. As platforms look for unique and compelling programming, pairing the world’s largest international content distributor with the world’s most viewed digital content company is a can’t-miss opportunity! Additionally, we are very excited to bring our incredible social media reach to Banijay’s fingertips and to see this relationship blossom.”

As this strategic partnership takes off, popular and beloved entertainment brands and titles will be able to reach a wider audience, allowing more to enjoy the unique programming in stored for them.

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