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Amazon Prime Video Announces India-based Sports Channel

Amazon Prime Video has released a dedicated sports channel in association with India’s streaming platform Fancode. By: Dylan Low

Fancode currently owns exclusive rights and partnerships with ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA. Viewers subscribed to the channel are free to watch competitions such as the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi etc.

The newly integrated channel allows subscribers access, with added excess to the Super Smash and England tour of the West Indies in the later part of the year. It’s broadcasted on Prime Video Channels at a starting price of INR 249 annually. The platform will showcase over 15 different sports such as cricket, football, rugby, kabaddi, basketball and horse racing.

Co-founder of FanCode Yannick Colaco said, “FanCode wants to reach every sports fan across the country and this association with Prime Video is a step in that direction. We are excited to bring our premium content to Prime Video Channels and further increase our reach. The fact that FanCode will be the first sports platform on the service makes the collaboration even more special.”

Vivek Srivastava, India’s head of Prime Video Channels and Prime Video mentioned, “We are thrilled to collaborate with FanCode to offer our customers an immersive sport viewing experience with a line-up that spans multiple sports and geographies. We are certain that the diversity in programming, and the convenience of enjoying all their favourite sports at a single destination, will delight sport lovers across the country. The addition of FanCode to Prime Video Channels also allows us to offer a comprehensive bouquet of entertainment, from international and local language content to kids-focused and now live sports.”

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