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Warner Bros Discovery Commissions Alberto Carullo as VP of Max

Following Miguel Salvat’s egress as VP commissioning editor of original programming at HBO Spain, Alberto Carullo moves to the role as VP of Max Local Original Production Italy & Iberia. He will be deputy to Laura Carafoli, senior VP of content networks & streaming. By: Cassia Ling

During Carullo’s career trajectory, he was a veteran executive and producer, holding cardinal roles in Spain and Italy over the last thirty years. Previously, he was marketing and on-air director of Mediaset in Italy and accredited director of Telecinco, a subsidiary group of Mediaset, where he was responsible for production companies, Big Bang Media and Boca Boca. More recently, he was head of drama for Spain and Portugal under Warner Bros International Television Production, taking the role in early 2023.

Operating from Madrid, Spain office and starting his new line of job in January 2024, Carullo will be in helm of development and execution of local productions - scripted and unscripted - for Spain’s streaming industry and concomitantly begin mooting projects in Italy.

“Alberto Carullo’s profile, his experience and knowledge of the sector in both Iberia and Italy, represent an important added value for the growth and development of the streaming business in our region,” said Carafoli.

“His arrival is undoubtedly strategic for the launch of Max in Iberia next spring, both to lay the foundations to build the best possible offer of local content and to maintain and strengthen the relationship with the creative community of both countries.”

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