❮
❯
TRENDING
Feb. 14, 2024
YouTube TV Achieves 8 million Subscriber Landmark
YouTube TV has attained eight million subscribers, according to the video streaming platform’s CEO Neal Mohan, who gave the update in an annual message to creators. By: Dylan Low
By achieving this milestone, this effectively makes
YouTube TV the fourth biggest pay TV operator in the US, and showcases the
significant development from around five million subscribers the service had
back in 2022.
The announcement comes as cable operator Charter
narrowly edges out Comcast to become the biggest pay TV platform with 14.122
million customers, compared to Comcast’s 14.106 million.
YouTube TV’s growth also appears to be a factor in
slowing down the decline of pay TV as a whole, offsetting the steep declines
from traditional cable players.
Reporting “growing interest in our subscription
services”, YouTube’s CEO Mohan stated that the TV offering had now passed the
eight million subs achievement as YouTube Music and Premium subscribers
overtakes the 100 million marks.
“This year, we’ll continue to deliver a
best-in-class experience for subscriptions and YouTube in the living room,”
claims Mohan, who aims in taking YouTube to “the living room experience”,
inclusive of sports “really shows the future of YouTube”, mentioning the site’s
reported success through its first season of NFL Sunday Ticket American
football.
“When I started at YouTube, people thought about
content from major studios and content from creators as entirely different, but
today that stark divide is gone. Viewers want everything in one place, from a
live sports game to the BBC to Khan Academy and Nikkie Tutorials,” answered
Mohan.
“And they’re watching YouTube the way we used to
sit down together for traditional TV shows – on the biggest screen in the home
with friends and family. Their numbers are impressive. Viewers globally now
watch more than 1 billion hours on average of YouTube content on their TVs
every day. According to Nielsen’s report on streaming in the U.S., YouTube was
the leader in streaming watchtime for the past 11 months.”
To never miss a story — sign up for Viral
Weekly free newsletter to stay
up-to-date with compelling TV and Film news and views.
