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TRENDING
March 11, 2024
Industry Transformation Expert to Keynote at MIPTV
Mark Endemaño will give the opening keynote at the forthcoming MIPTV Spring International Television Market in Cannes 8-10 April 2024. By K Dass.
Nice,
France - Mark
Endemaño, a seasoned industry consultant, global studio veteran, and expert in
industry transformation, has been selected to deliver the opening keynote at
MIPTV. His presentation, titled “Back To The Future—Bridging the Past and
Present to Shape Tomorrow’s TV Landscape,” promises valuable insights for
navigating the current transformative period in television.
Drawing from historical
industry principles, Endemaño will shed light on what lies ahead. His expertise
is informed by his senior roles at Disney, including as general manager of
media distribution at Walt Disney International and CFO of Disney’s EMEA business.
Additionally, he played a pivotal role in the international launch planning of
Disney+. As the CEO of Move AI, Endemaño led a tech company specialising in
next-generation 3D animation with marker less motion capture software for
digital content creators.
Since joining
AlixPartners as a senior partner in their London-based practice in 2022, he
co-leads the Media & Entertainment practice for EMEA. Endemaño’s insights
are particularly relevant during this pivotal time for the media and
entertainment industry, where digital and economic disruptions continue to
reshape business models. His keynote promises to be a thought-provoking
exploration of how lessons from the past can guide us toward a successful
future in the ever-evolving TV landscape.
