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Paramount+ Launches Ad Tier and Premium Plan

Paramount+ will launch a “Basic (with ads)” plan in Canada and Australia this year. Expansion of the “Premium” tier will also continue starting with France this month. By Ching Wai.

US - Paramount+ will be launching its international ad-supported subscription offering, the “Basic (with ads)” plan, in Canada and Australia. The streaming service will also continue its “Premium” tier launch across Europe and the U.K. and Ireland following its successful roll out last year in Australia, Brazil, Canada and Mexico.

The “Basic (with ads)” plan will be launched in Canada in April, priced at $6.99 CAD ($5.16) monthly or $61.99 (CAD) ($45.76) per year. In June, it will be launched in Australia, priced at 6.99 AUD ($4.59) or $61.99 AUD ($40.68) per year. The expansion of Paramount's “Premium” tier into Europe will start with France this month. The plan is priced in France at €10.99 ($11.97) per month or €97.99 ($106.71) per year. Throughout this year, the “Premium” tier will be launched in the U.K., Ireland, Germany, Switzerland, Austria and Italy.

The “Premium” plan lets users stream on four devices at once, experience in 4K UHD, HDR10, Dolby Vision & Dolby Atmos, download and watch on the go. The roll out of the tiers are done in the hopes of providing Paramount+ patrons with choice, flexibility and value as they enjoy the streaming service, as the executive VP and international general manager of Paramount+ Marco Nobili said. Nobili elaborated, “As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.”

With the introduction and expansion of the different tiers, Paramount+ can also anticipate positive reactions from partners and advertisers. Lee Sears, president of international markets advertising sales, shared this positive outlook. Sears said that this “will enhance [their] value to [their] partners by enabling advertisers to buy across [their] global franchises, series and films through [their] digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”

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