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VIRAL EXCLUSIVE
Aug. 3, 2023
Short-Form Video – The Game Changer
Capturing the essence of our fast-paced digital age, short-form videos have emerged as a game-changing marketing tool. No advertising campaigns, no marketing. Just suddenly having a surge of online activity without even lifting a finger. Add to this a rise in sales and you have a fantastic deal. By: Syahmi Zulqarnain
In today's digital era, video content has emerged as a dominant force in marketing strategies. As consumers' preferences continue to shift towards engaging and easily digestible content, short-form videos have gained immense popularity for their ability to capture attention swiftly and deliver compelling messages in a concise manner. Social media platforms like TikTok, Instagram, and YouTube have given rise to this trend, creating an ideal medium for brands to connect with their target audiences effectively.
Advantages of Short-Form Video Content:
The rise of short-form videos can be attributed to several key advantages that both viewers and businesses should embrace.
- Cost-effective and Budget-friendly: For businesses, short-form video content offers significant cost advantages compared to long-form video production. With less equipment and time required, creators can record and edit high-quality videos on a budget, making it an attractive choice for startups, small firms, and solopreneurs.
- Additionally, short-form videos are easily consumable on mobile devices, making them perfect for on-the-go audiences. As mobile usage continues to surge, these videos fit seamlessly into consumers' busy lives, allowing them to be quickly consumed during short breaks.
- Optimising for Discoverability: As short-form videos continue to gain traction, optimising for discoverability becomes crucial for reaching wider audiences. By incorporating relevant keywords, tags, and trending hashtags, creators can enhance their video's visibility on various platforms. Also, such content can significantly boost discoverability among audiences through comments and with the click of a simple “Share” button.
Short-Form Video Trends:
The popularity of short-form video content is expected to soar in 2023, with 90% of marketers intending to increase or maintain their short-form video spending. Listed below are content techniques and trends to make engaging short-form content, according to sites like Forbes and MarTechseries.com:
· Emphasis on Vertical Videos: Capitalise on the rise of mobile devices by creating vertical videos. These videos offer a more immersive experience, capturing viewers' attention and encouraging them to watch the entire content.
· Leveraging User-Generated Content (UGC): Tap into the creativity of your audience by encouraging them to create and share their own short-form videos related to your brand. UGC adds authenticity and engagement to your content strategy.
· Collaboration with Influencers: Collaborating with influencers to create engaging and relevant short-form video content can extend your brand's reach and foster stronger connections with your target audience.
· Experimenting with New Formats: Innovate and test new formats to stand out from the crowd. Incorporate interactive elements, live videos, and teaser content to keep your audience engaged and interested.
A rising stat in the short-form video content platform is Viddsee. The Singapore power house has achieved remarkable success in creating short-form video content by leveraging data analytics and a filmmaker-centric approach. Since its launch in 2013, the platform has amassed over 500 million users globally, specialising in Southeast Asian short films and optimizing content discovery through data insights.
Founders Derek Tan and Ho Jia Jian initially struggled to gain exposure for their own films in the crowded online content landscape. Thus, Viddsee's vision was to cultivate an audience by curating strong cinematic short films and fostering a creator community. One standout feature of Viddsee is its ad-free approach, demonstrating its commitment to empowering storytellers and putting filmmakers at the forefront. Rather than traditional advertising, the platform embraced branded content, working closely with filmmakers to craft authentic stories for brands.
With a focus on both global and local communities, Viddsee has become a go-to platform for short premium content, including indie films, documentaries, and animations. Through a balance of data-driven decisions and creative storytelling, the platform has redefined short-form video content distribution and marketing.
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